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My Mission is...

to help you Be-Live in U with my effective communication and empowering mindset trainings so that yo can enjoy your shiny & happy success & the life of your dreams!

Shiny Unsal, a.k.a The Shiny One An Award-Winning Mindset Coach, NLP & Communication Expert

With an educational background from Harvard Business School, UCLA, University of Metaphysics, METU (MIT of Turkey) and 15 years in marketing, advertising & communication, Shiny Unsal, also known as “The Shiny One” is the Founder of Be-Live in U, the Creator of Neuro-Shine Technology™ and the Author of You Are A Star! Shine!

She has trained with the best in the world, including Dr. Richard Bandler, Tony Robbins and Brendon Burchard.

Prior to owning her mission to make people shine, she worked at multinational advertising agencies like Ogilvy and McCann Erickson where she made Fortune 500 brands like Coca Cola, Avon and BP shine! And in her last corporate position as the Head of Marketing, for an international firm, she made both the brand of the company, the people of the company and the sales of the company rise up and shine! 

Today, she's awarded as the Most Influential Turkish-American Mindset Coach, ICF Accredited Life Coach Trainer, Official Member of Forbes Coaches Council, Motivational Speaker, a top-rated Lead Instructor teaching Leadership Communication Strategies and Emotional Intelligence at UCLA Extension and the one and only Turkish-American Licensed NLP Trainer in the world. Through all of these platforms, Shiny Burcu Unsal has touched thousands of people's lives and helped them create their own shiny & happy lives, including herself and her own mom.

Her work's been featured on CBS, Forbes, Huffington Post, Hay House Radio and several national Turkish TV and newspapers. In 2015, she named herself “Shiny” to own her mission to enlighten, empower and energize people through her motivational speeches, events, online courses, coaching and training programs. She's committed to push humanity forward and help create a shinier, happier world! 

Are you ready to go galactic?

Yup! It's lonely at the top, among believers and action takers. That's why we gotta grow, rise & shine together. And I'm right here to help you Be-Live in U and Let Your Power #Shine Out!

You Are A Star! Shine!

You're all made of stardust. You're born to shine!

It's written in the skies. You're GALACTIC! And you're literally here to shine. So lets make it official. I'm right here to help you write your shiny success & happy life story. 

I offer trance-formational mindset trainings, online courses and my signature, award-winning "clarity & empowerment mindset" coaching services where you learn the most innovative and perspective-shifting Life Strategies, Success Resources and People Skills like:

  • Neuro Linguistic Programming
  • Motivational Coaching
  • Practical Positive Psychology
  • Neuro-Shine Technology
  • Contextual Intelligence
  • Effective Communication
  • Emotional Intelligence
  • Leadership Communication Strategies

and take your life to the next level, to where it actually belongs. Are you ready? Lets go!


"I Be-Live in U"

Because I Be-Live in the power of your mind. And it's time for you to let it #shine out!

Be-Live in U

I chose to Be-Live in me. And my whole life changed with it.

I've 10 years of international marketing and communication background (where I struggled a lot with defining myself and being myself…).

I worked at multinational advertising agencies like McCann Erickson, Saatchi & Saatchi and Ogilvy where I helped giant brands like Coca Cola, AUDI, BP, Gillette, AVON, Kotex and UPS with their multi-million dollar communication & sales campaigns. In my latest corporate position, I was the Head of Marketing for an international travel company where I managed more than 100 people in 7 countries and a $70 million marketing budget.

I built myself a very comfortable life indeed… But you know how it goes, there was something missing…

Then one day I had a “calling” from the universe and I left all my comfort behind to follow my childhood dream in the city of angels… After years of struggle, sweats, cries and sleepless nights, today, I am living my American Dream and I LOVE MY LIFE! With life changing and perspective shifting mind technologies of NLP, I literally transformed myself “from a little girl with big dreams in a small town in Turkey into a powerful American woman, whose name is Shiny!"

So it's my life's mission now to share all of these incredible mind technologies with you, so that I can get the deep fulfillment of inspiring you to Be-Live in U even more and Let Your Power #Shine Out even brighter with me!!”

XOXO, The Shiny One

"It's all in your mind. So when you know your mind, you know your heart and you know your soul too. Are you ready to learn more about your mind?"

XOXO, The Shiny One

My Story: My Dad, 90210 and My American Dream Coming True

My story of transformation began when I lost my dad in 2006.

  • When I was a little girl, my dad would make me sit on his lap and tell me that I was going to become a very special, well-educated, confident and outgoing woman (my earliest mind programming that I remember)
  • Born and raised in a cute but small Mediterranean coastal town in Turkey with limited resources, my favorite TV Show was 90210. I would dream about a big, shiny life in Beverly Hills, just like the one in 90210!
  • I came to US as an Au-Pair in 2004
  • My father passed away in 2006
  • I created Be-Live in U on 1/1/11
  • I became a "Licensed" NLP Trainer in 2012
  • I started teaching "Leadership Communication Strategies" at UCLA Extension in 2012
  • I became an American citizen and changed my legal name to "Shiny" in 2015
  • I made my first "6 figures" in 2015
  • I published my first book: YOU ARE A STAR! SHINE! both in Turkish and in English in 2016
  • I got invited to become an Official Member of the Forbes Coaches Council in 2016
  • I got awarded as the Most Influential Turkish American Mindset Trainer / Life Coach under 40 in 2017

What your childhood teaches YOU:

When I was a tiny little girl, I loved being on stages, with a microphone in my hand. (Can you tell?) I felt "joy" expressing myself and sharing my unique spirit with others. And today, that's what makes me feel "alive". So ask yourself "what makes you feel alive?" And see how fast you get your answer from the child in you.

My "signature" motivational content to "color up" your world:

Whatever I do, I make sure I add my "shiny & happy" style into your world!

Fun Facts That You'll Love:

  • I have big love and passion for stages and microphone since the age of 4!
  • I had a baby goat that I named "fancy" when I was 6 :)
  • My nickname was “Polyanna” in high school
  • I was an awarded poet when I was 14!
  • I had my own radio show at the age of 17!
  • I play guitar and am a pretty good singer ;)
  • I can make a split with my legs!
  • I have 1 bronze in running and 2 gold medals in basketball
  • I was in the step-dance team in college
  • I traveled more than 21 countries
  • My uncle left home on a donkey when he was 12 and graduated from MIT 
  • And yes, I love taking selfies ;)

I'm blessed to learn from and be endorsed by the world's best. That's how I'm able to teach you the best:

Dr. Richard Bandler / Co-creator of NLP

He's the genius behind Neuro Linguistic Programming. He changed our lives completely with his NLP mind and thought technology! And I learned NLP, hypnosis, trance-inductions, charisma enhancement techniques and also priceless wisdom that helped me become who I'm today. In 2015, I assisted him in his own NLP Practitioner, Master Practitioner and Trainer trainings in Orlando/FL. And I learned even more about myself and how to teach NLP to others even more effectively. NLP has changed my whole life! And I'll be forever grateful for you Richard.

Tony Robbins / The Father of Life Coaching

I experienced the legend's UPW (Unleash the Power Within) in 2011 in Florida. It was my first year, back in United States and in the world of personal development. I was totally unleashed after UPW :) I bought every single CD, DVD, Audio program he's ever created and I studied them for years. And when I went to BM (Business Mastery) in London in 2016, our connection was intergalactic! I had one of the most unforgettable experiences of my entire life with Tony Robbins! He endorsed me in front of 1,200 people and changed me once again. I AM blessed on cloud #9.

Brendon Burchard / #1 Online Trainer in the World

I attended Brendon's High Performance Academy (HPA), World's Greatest Speaker's Training (WGST) and one of his mastermind trainings on how to launch an online campaign. And that, the online marketing training has changed my business life forever! For example, I designed the website you are reading now all by myself thanks to the modern teachings of Brendon ;) Feels so awesome to be on top of my online game! You rock my galactic friend! And thank you for your continuous support! I have so much more to learn from you! See you at Experts Academy in October! ;)

Richard Tan

CEO of Success Resources. He's the man promoting Tony Robbins to the world (outside of USA) and changing millions of lives with more than 550 seminars a year! I learned countless success strategies from him.

Dr. Daniel Siegel

A Harvard MD clinical professor of psychiatry and the Director of the Mindsight Institute at UCLA. I learned Interpersonal Neurobiology, Developmental Neuropsychology and Mindfulness from him.

Jay Abraham

The marketing machine behind all other marketing machines, including Tony Robbins. Forbes listed him as one of the top 5 Executive Coaches in the US. And I learned precious marketing tips from him.